Innovative and digital solutions “created in CEE”

Innovation and digitalization play a central role in the upgrading of CEE economies. CEE is well prepared to capture these growth opportunities as it is home of many innovative firms, a large ICT talent pool, vibrant digital ecosystems and highly motivated entrepreneurs. This also attracts the attention of foreign multinationals that increasingly see CEE not only as a low-cost location but appreciate its innovation potential. The marked shift to e-commerce during the pandemic offers opportunities for the entry of new competitors too.